search_ab_tests

Keyword search across all A/B tests. Best for specific phrases and filtered queries.

Parameters

Parameter	Type	Required	Description
query	string	yes	Search query, e.g. "CTA button color"
section	string	no	Filter by website section
result_filter	string	no	winner, loser, or inconclusive
principle	string	no	Filter by psychological principle
device_filter	string	no	desktop, mobile, tablet, all
quality_filter	string	no	A, B, or C
max_results	integer	no	1–50, default 15

Example prompts

"Search for hero headline A/B tests that won"

"Find CTA button tests on mobile with social proof"

"Search for pricing page tests with friction reduction"

Output format

Found 12 tests for 'hero headline':

[WINNER] Homepage Hero: Specific Outcome vs Generic Promise (85% match)
  Section: hero | Element: headline | Brand: Acme | Uplift: +34%
  Principle: specificity | Change: modify copy
  Control: "The all-in-one platform for your business"
  Variation: "Save 12 hours per week on reporting"
  Insight: Specific, quantified outcomes outperform generic promises
  -> Rule: Lead with a specific, measurable benefit in your hero headline

Tips

• Use specific keywords: "checkout form fields" works better than "checkout"
• Combine filters for precision: section + result + principle
• For natural language queries, use semantic_search instead